Green's Lane

The coming together of two fine names in alcohol. Greene King and Portobello Road teamed up to produce this exclusive small-batch gin with a difference, combining traditional gin botanicals and ingredients with beer hops.

The gin needed a name, a story and some attention-grabbing packaging to make it stand out amongst the plethora of gins on the shelf. What followed was the development of this beautifully crafted packaging and story-writing, which now sits proudly and exclusively in Greene King pubs.
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Branding • Packaging • Name generation • Photography